Fragrance Masterbatches are increasingly being used in plastics ranging from consumer goods, personal care packaging, daily household items, etc. The purpose of adding fragrance masterbatch is to create a sensory appeal for plastics which can influence the customer purchase decisions, masking or adsorbing unpleasant smells and odors and giving a fresh feel to creating a customized signature experience for a better brand recall.
Fragrance masterbatches are generally added to injection and blow-molded articles of PE, PP, and EVA as well as to blown film applications like garbage bags and bin liners
- It is used in consumer goods, personal care packaging, daily household items, etc
- It helps the natural environment to adopt micro-organisms as a food source.